How much it costs a presentation website?

How much it costs a presentation website?

A simple question that requires a complex answer. In this article, we will respond to the question that we receive very often from our clients: “How much will cost me a presentation website?”, because we want to help you to invest in what you actually need.

After 18 years of implementing numerous presentation websites, we got through all kinds of experiences which means that we can help you avoid disappointments.

There are 3 types of websites: custom, ready-made or website builders

1. A “custom website” requires consulting services – to make sure that what you want from the website (like format, colors, branding, navigation processes for users, action buttons, etc.) is what you will find in the end-product and the expertise of a web programmer that will write the necessary codes.

Strengths: A unique website, hard to be copied.

Weaknesses: Quite expensive – the implementation costs starts from 5.000 EUR (if you will pay less it is more likely to be disappointed and still need to pay a few thousand euro).

2. A “ready-made website” requires the acquisition of a theme (meaning the format of the website) from a platform like ThemeForest choosing the right format for your business, expertise in creating the presentation materials and designs (texts, pictures, logo, etc), and implementing them on the website.

Strengths: A website easy to manage, which you have 100% control, quick to implement with costs starting from 30 EUR. If you choose to work with a Consultant for designing the materials and implementing them on the website, the costs will rise depending on the number of hours necessary for the implementation (starting from approx. 500 EUR).

Weaknesses: If you need a premium website, the web-design costs will increase significantly.

3. Using a Website Builder like WordPress. This is the perfect solution for individuals and small companies that can create an online presence without using the expertise of a web programmer. The costs for such a solution vary from 0 EUR – 500 EUR/month, but the majority of websites fall in the range of 10-50 EUR/month. The plan with zero costs is suitable only to test the solution because it has very limited features.

Strengths: Easy to use even for those with no technical skills.

Weaknesses: Very limited features.

What features are important for a presentation website?

As a B2B Consultant, we helped numerous companies to start their website, and each time we advise them to consider the following elements before they decide to implement:

  • Friendly interface & easy to use – The website must be intuitive and easy to use by visitors, as well as easy to update by the administrator.
  • 100% Control – You must own completely the information from the website.
  • Fast upload – This feature is very important for visitors and search engines.
  • 100% Responsive – The content should be adapted to any device: desktop, laptop, mobile, tablet.


To keep in mind

The budget for a presentation website includes not only the amounts for the actual website but also the other necessary resources like time, design skills, and technical skills. So you need to define from the beginning the following aspects:

  • What results you are expecting from the websites?
  • How much money and time are you willing to invest?
  • How you will manage your website day-to-day? (like updates, security, platform etc.)

Main costs:

  • Custom Website – the most expensive option – starting from 5.000 EUR.
  • Ready-made Website – you have control over how cheap or expensive is your website – starting 30 EUR for the theme, and after 10-50 EUR/month for various plugins.
  • Website Builder – the cheapest option – average 5 – 50 EUR/month

Other costs:

  • Aquisition of a domain – 12 EUR/year for a
  • Hosting – 10-30 EUR/month (usually paid yearly)
  • Outsourced maintenance – for basic updates for the platform, security, plugins – approx. 30 EUR/ month


Custom Website if:

  • You have a generous budget
  • You do not want to have the responsibility for design
  • You are short on time
  • You need a complex and custom design

Ready-Made Website if:

  • You have a minimum budget
  • You want control over the website
  • You have enough time for launching the website
  • You want a high-level of personalisation

Website Builder if:

  • You have no budget
  • You just started with web-design
  • You are short on time
  • You do not want to be bothered with the technical details

Before taking any decision, do not forget …. the most important is to receive value for your investment. It will be worth every penny!


An African philosopher once said that “when chased by a lion, it is not important to run faster than him, but it is vital to run faster than your neighbor.”

In the coming weeks, companies will have to “run faster” than their competitors to prove to their business partners that they will survive the economic crisis caused by COVID 19. The ones carrying doubts will face the “lion.”

How to run faster? 

Companies from the online economy take advantage of this crisis. Such businesses listed on the stock market have had amazing performance since the beginning of the year versus the stock-market indexes. The now-famous video-conference company Zoom is up by 140%, Amazon is up by 32%, the online gamer Ubisoft is up by 10%, and in Romania, Bitnett is up by 20%.

Worldwide, governments developed plans to sustain their economy. Entrepreneurs and workers may expect this money will save their companies and jobs. Large companies are receiving bailouts from their state. The concern is the government’s money may be used by listed companies to buy back their shares, pay bonuses to Executives, and dividends to shareholders.  

A famous French economist, Patrick Artus (1), recently declared that the paradox might be to have stock markets at the highest level with the worst real economy ever. Nassim Nicholas Taleb, the Black Swan’s author, raises the issue with a recent article (2) that “The Government is Bailing Out Investors & Managers Not You.”

Indeed, there is a high risk that the government’s money goes to “Wall Street Companies” and not to “Main Street Companies.” As government initiatives to support small and medium businesses may only flatten the insolvency curve, small and medium companies must rely on their skills. As a company, the objective is to run faster than your competitors, and you must fulfill certain criteria to do so:

  • Cash on the account (collect your unpaid invoices immediately
  • Reduce expenses and investments
  • Finance the additional cost due to health security measures
  • Convince clients you will still be here within the coming years
  • Reduce the commercial credit conditions given to clients and get paid on time
  • Obtain better commercial credit terms from suppliers
  • Receive advantages offered by the government as IMM Invest in Romania

When large companies issue bonds, they rate their company to assess their capacity to reimburse the debts and to attract investors. In this crisis, SMEs must also obtain an independent assessment to maintain confidence with their business partners to look stronger when negotiating or to keep employees motivated.

Company report for SMEs.

In partnership with Creditreform and CFOs, we have developed a company report based on their latest financial data and the results of the actions taken by the company to cope with the COVID-19 economic crisis.

The report is regularly updated based on documents provided by the set of participating companies and the actions taken by them to survive the crisis.

Creditreform is a 130-year-old business information company used by SMEs to assess their clients and by large companies when they need a second opinion.

Their analysts use up-to-date information to rate a company and provide a credit limit. Their reports are of high quality and a must in this period.

Run safely and fast!



It is a truism to mention that digitalization is transforming the professional services companies (Accountants, Auditors, Tax Experts, Legal) and that they must adapt. 

More companies are reinternalizing accountancy using software that processes accountancy tasks. It becomes usual that an employee leaves an accountancy company to go to a former client to support the reinternalizing process.

The emergence of the accountancy’s platforms is a new competitor that commoditizes the services and leads Accounting firms to lower the pricing. 


The largest ones will buy an IT company to develop their technology, and IT companies will buy the medium ones. Many will merge to reach the critical size with fewer employees but with the same number of partners. Very likely, Accountancy firms will reduce their costs by laying off Senior Accountants who will face the same situation of the blue-collar workers when production moved to China. Senior people will develop their practice adding even more pressure on fees, but the competition with IT companies will be fierce.

From our conversation with Accountants, many of them anticipated this situation and invested in replacing human interaction with more technology expecting their loyal clients to finance these investments.

But few Accountants expect to lose clients due to digitalization, which also means a change in clients’ habits, and the signal to check what the competition offers. But today competition is software, and it is cheaper.

Still, Accountancy firms can manage the threat differently. They can develop a recurrent source of income by leveraging the relationship they built with their clients while reinforcing their position of Advisors.

Banks use to say that if a client has less then three products, it is a volatile client. Facing the digitalization and the emergence of new competitors more agile, Banks have proposed more services to their clients, and Accountancy firms must adopt the same strategy. 

Proposing new services means that Accountancy firms recruit specialists and make new investments.  Investments and additional expenses are not realistic when the future is uncertain, and the company is considering restructuring. Besides, legacy is complex to manage as Partners fight to protect their status quo, jeopardizing new ideas, and easing the path for more agile competitors. 


Accountancy firms have three main assets: brand, employees, and clients. Disruptors have new solutions, but they lack reputation, clients, and sales force. 

Operandi recommends a partnership in which accountancy firms sell third-party services to complement the core activity and reinforce their clients’ relations while developing a recurrent income.

Operandi selects the solutions, monitors the providers, helps the accountancy firm to implement these new solutions within its portfolio of services and supports the sales. 

Operandi developed a portfolio of solutions around Business Information, Debt Collection, Compliance Solutions, and Financial Planning for individuals. All these services are today promoted by accountancy firms and reinforce their status of Advisors.

Operandi started in 2016 intending to help professional firms (Accounting, Audit, Tax, Legal) and independent Advisors. In the last four years, we have been building partnerships and knowledge that created a virtuous circle between trusted partners. Operandi currently works with 29 partners that are accountancy firms, chambers of commerce, independent advisors, and suppliers of solutions. 

We are proud that we developed a growing business relying on integrity, loyalty, and transparency.

Karim Kheirat and Elena Paraschiv-Pop develop Operandi. Karim has developed similar solutions while working at JP Morgan, UBS, and KPMG. Elena is a marketing specialist who worked for accountancy firms. They also worked together in a Business Information company while Karim was the country manager and Elena, the marketing manager.

Operandi has developed solutions for large accountancy firms and independent advisors, for any information, please contact us on Linkedin and check



Business Information is the services around the credit commercial that a company gives to its clients. Before delivering an order, every company must assess its client’s ability to pay the invoice. Small and medium companies use outdated financial data from the Ministry of Finance to do it while large companies have their team to perform clients’ analysis. Accountancy firms can provide their clients with reports done by analysts to mitigate the risk of unpaid invoices.

Debt Collection: without a dedicated debt collector, companies often have unpaid invoices. If there are outstanding invoices over 3 months, the situation is critical, and every additional day decreases the chance to collect the money. Accountancy firms are well-positioned to alert their clients on the risk of unpaid invoices and to recommend a specialist to speed the collection. 

Compliance solutions: The compliance pressure is increasing, and companies must apply new rules (UBO, KYC, anti-corruption, GPPR) to avoid substantial penalties. These are new operational risks for companies that combine regulation, process, and technology that accountancy firms can promote to their clients.

Financial Planning for individuals is a solution promoted by numerous accountants, lawyers, and notaries in western Europe. It is mainly to check the adequacy between the saving and the family’s financial goals: purchase of a house, prepare the retirement, finance the college fees. Once a year, the financial planner updates the “family report” and proposes actions. The users of these services are usually executives, entrepreneurs, and sportives that experience substantial incomes for a short period of activity.

Article republished from Operandi –

Romanian RO English EN French FR German DE Dutch NL