Image source: Unsplash Artificial Intelligence (AI) has emerged as a game-changer in the field of sales and marketing, enabling businesses to streamline their processes, enhance customer experiences, and drive revenue growth. This article presents 12 AI solutions that are transforming the sales and marketing landscape, along...
In 2023, the business environment continues to be subject to complex and competitive challenges, and the directions anticipated by the management teams are varied, from increased competition, technological changes, increased costs, legislative changes, to environmental issues. To successfully manage the ever-changing business environment, the skills of...
Every year starts with setting up the objectives and planning the necessary actions to achieve them Based on each company’s activity, some steps start during the previous year but one fact is for sure: Without an annual sales & marketing plan, things can get messy —...